knowledge-kitchen / course-notes

class: center, middle # User Experience Design Ensuring software will work for the people who will use it. --- # Agenda 1. [Overview](#overview) 2. [Discovery](#discovery) 3. [Design](#design) 4. [Reflection](#reflection) 5. [Conclusions](#conclusions) --- name: overview # Overview --- template: overview ## Concept User Experience Design (UX), sometimes called Customer Experience Design (CX) or Interaction Design (IxD), is the design of products and services in a way that achieves business goals while also meeting the needs, goals, and abilities of end-users. --- template: overview ## Cross-Discipline User Experience Design (UX) often requires a mixture of cross-discipline skills: - **Technological** - e.g. comprehending what designs are technically feasible - **Business** - e.g. internalizing the business goals at the core of all designs - **Psychological** - e.g. predicting people's behavioral tendencies in particular contexts - **Social** - e.g. bridging the gap between business and product development - **Aesthetical** - e.g. abiding by conventions and norms in visual and interaction designs --- template: overview ## Difference User Experience Design (UX) is not a replacement for... - **Visual Design** - e.g. the perfect static design of all interface components like images, buttons, icons and other components. - **User Interface Design** - e.g. the perfect static design of all screens an end-user will see - **Development** - e.g. writing code - **Business Strategy** - e.g. identifying an organization's core business goals and how to approach them - **Market Research** - e.g. identifying competitors in the market and the behaviors and attributes of target end-users/customers --- template: overview ## Assumptions We design for people with a few assumptions in mind: -- - **People use things for a reason**: typically a desire or need that they are trying to fulfill. -- - **Creators have motives for making things**: often profit, esteem from peers, "keeping up-with-the-Jones's", etc. -- - **Technologies all have constraints**: every tool has its inherent limitations that restrict what can be done with it. --- template: overview ## Everyone loves Venn diagrams... ... and User Experience Designers try to make all parties happy. This inevitably involves compromise.  --- name: discovery # Discovery --- template: discovery ## Concept Similar to requirements gathering for software development as a whole, User Experience Design work often begins with the **discovery** of at least: - organization's business goals - end-user's needs and desires - any technical constraints --- template: discovery ## Method As with **requirements gathering** more generally, User Experience Design discovery could involve: - **Stakeholder interviews** - speak with the important people at the organization for whom the product is being designed. -- - **Competitive analysis** - see what the competitors are doing in this same space. -- - **User interviews and observation** - speak with potential users and observe them while they go about doing the things your tool is intended to facilitate. -- - **Demographic research** - review market research to understand the typical desires, problems, and needs of the average person in the demographic(s) you are targeting. --- template: discovery ## Method (continued) ... and anything else they can get their hands on ... - review of an existing iteration of a given product or service - review of any internal documenation of the product or service - review of any analytics of the performance or success of the product or service - any rumors or anecdotes that might give insights into the business goals or user's needs --- template: discovery ## Artifacts As a result of the discovery process, the following artefacts may be produced - **discovery document** - documents what has been discovered at a high level - **requirements document(s)** - one or more documents outlining what must be done (e.g. business requirements, technical requirements, functional requirements, design requirements, content requirements) - **content strategy** - how to approach the problem of developing content for the target audience - **personas** - imaginary stereotypes of the different types of end-users of concern - **user scenarios** - a form of requirements sometimes misleadingly called "use cases" - these describe situations in which end-userss may find themselves and how the product or service meets their needs --- name: design # Design --- template: design ## Concept Design is the implementation of the plans and blueprints of the product or service **from a user's perspective**. It is not the implementation of the product or service itself. --- template: design ## Method User Experience Design process involves drafting sufficient written documents, diagrams, and sometimes prototypes to show all parties how a product or service would function over time, from a user's perspective. --- template: design ## Artifacts The documents drafted might include: - flow diagrams - ecosystem maps - user journey maps - content audit / gap analysis - site map / app map - wireframe diagrams - prototypes --- name: site-maps # Site/App Maps -- ## Concept Site/app maps are diagrams intended to show the number of categories of screens (e.g. web pages or app screens) that exist in a given web site and how many screens exist or must be built within each category. --- template: site-maps ## Example An example of a simple site map of a shoe shop web site.  --- template: site-maps ## Communication goals Site/app map diagrams are simple, fast, easy-to-draw diagrams that communicate... -- - **the number of unique design templates** that must be created. -- - what **categories** of screens exist in a site. -- - the **number of levels** of screens within each category, if a user were to _drill down_ step-by-step from each category _landing screen_ to its children screens. --- template: site-maps ## Prohibitions Site/app maps, in order to best serve their purpose, should not... -- - indicate more screens than you are capable of developing, filling with content, and maintaining - **make a plan that is achievable**. -- - attempt to show every link from every screen to every other screen - **draw lines for parent-to-child relationships only** -- - have more levels than absolutely necessary - **err on the side of fewer levels**. -- - have more categories than necessary - **err on the side of fewer categories**. --- name: wireframes # Wireframe diagrams -- ## Concept There are many types of specialized diagrams and documents produced by User Experience Designers to serve different communication needs: -- - flow diagrams - ecosystem maps - user journeys - content audits - information taxonomies - and more... -- For our purposes - designing and developing screens quickly and mostly on our own - **wireframe diagrams** are the easiest to understand and produce, and provide the greatest benefit. --- template: wireframes ## Example An example of a perfect wireframe diagram representing a screen.  --- template: wireframes ## Communication goals Wireframe diagrams are simple, fast, easy-to-draw diagrams that communicate... -- - what **type of content** will be on each screen. -- - the approximate **position and size** of each piece of content. -- - **notes** about any content or interactive behavior that is not obvious just looking at the diagram --- template: wireframes ## Prohibitions Wireframes, in order to best serve their purpose, should not include... -- - **color** - everything should be black, white, and gray -- - **design** - no shadows, fancy fonts, logos, icons or other graphics -- - **real images** - use placeholder boxes instead where an image would go -- - **real text** (also known as 'copy') - use '[lorem ipsum](https://en.wikipedia.org/wiki/Lorem_ipsum)' placeholder copy instead --- template: wireframes ## Number Each wireframe diagram acts as a template that is then re-used for one or more screens. Most web designers will produce distinct wireframe diagrams for at least each of the following... -- - **home screen** - these are usually unique and follow a different template from other screens. -- - **each level of the site/app map** - screens at the same depth level will generally follow the same, or similar, template - one for each level. -- - **unique screens** - some screens are, by nature, somewhat unique in content and/or layout - for example "Contact Us" screens with _forms_, marketing _brochure-like_ screens intended to give a unique look-and-feel, and others... -- - **overlays** - any content that appears superimposed over other content when something is clicked or moused over, such as a _hamburger menu_. --- name: flow-diagrams # Flow diagrams -- There are many different uses for flow diagrams - they are a general diagramming style to show directionality. -- - One useful application within User Experience Design is to show the flow of control from one screen to another in an application or web site. -- - This can make it very clear how the screens connect to one-another as the user uses the site/app. --- template: flow-diagrams  --- name: software # Diagrammming Software -- ## Tools of the trade User Experience Designers use a variety of tools to make diagrams - each organization has their own preferred toolkit. Some common options: -- - Pencil & paper - the original classic -- - [Draw.io](https://draw.io) - open source, always free -- - [Figma](https://www.figma.com/) - free tier available -- - [Sketch](https://www.sketch.com/) - free trial available -- - [Axure RP](https://www.axure.com/) - free trial available -- - [Omnigraffle](https://www.omnigroup.com/omnigraffle/) (Mac only) - free trial available --- template: software ## Our choice (for beginners and for all UML diagramming) When in doubt, use [draw.io](https://draw.io) to build your wireframes, site/app map, and any other diagrams. - no frills - no cost - perfect for a small app or website --- template: software ## Our choice (for pros and those who like good sophisticated apps) [Figma](https://figma.com) is currently the best-in-class application for developing wireframe diagrams, prototypes, and many other sorts of diagrams and designs. - complex functionality - free trial - a necessary tool for sophisticated apps or websites --- name: prototyping # Prototyping -- ## Concept Once initial wireframe diagrams have been drafted, it's easy to put together a **clickable prototype** of a web site using those wireframes. Benefits of a building a prototype include... -- - for stakeholders to all agree that this is **how the website will function**. -- - to **count how many clicks or taps** it might take for a user to get to the content that interests them. -- - to **show to potential end-users** to get their feedback. -- - to **do a sanity check** before spending time and effort building the site. --- template: prototyping ## Software tools There are a variety of software tools for building web site prototypes. -- - [Figma](https://www.figma.com/) - free tier available -- - [InvisionApp](https://www.invisionapp.com/) - 1 free prototype with signup -- - [Adobe XD](https://adobe.com/xd) - limited free version available -- - [Axure RP](https://www.axure.com/) - free trial available -- - [Proto.io](https://proto.io/) - free trial available --- template: prototyping ## Our choice (when all else fails) Use [InvisionApp](https://invision.com) to build your clickable prototypes. - easy to use - 1 free prototype is all we need --- template: prototyping ## Our choice (for pros and those who like sophisticated tools) [Figma](https://figma.com) has complex prototype functionality. - this is overkill for most projects. - this may scare away newbies. - you've been warned. --- template: prototyping ## Requirements When creating a clickable prototype, meet the following minimal requirements: -- - all buttons, links or other user interface components that allow a user to navigate from one screen to another must be functional in the prototype -- - create as many variations of your existing wireframe diagrams as you need in order to make the prototype look "believable"; give a real sense of how the application flow might work... don't take shortcuts. -- - your prototypes must be designed to clearly show the way in which a user navigates from one screen to another, as well as how they solve the core use cases and needs your web site is designed to solve. --- name: reflection # Reflection --- template: reflection ## Concept Reflection is the determination of success or failure. Once the product or service has been launched, in order to understand whether it is a success or not, clear business goals must have been addressed at the beginning. --- template: reflection ## Methodology - User Acceptance Testing (UAT) - A/B Testing - End-User interviews / observation --- name: conclusions # Conclusions -- At this point you have a just enough information to get into trouble starting to design experiences, including site/app maps, wireframes, and building clickable prototypes. Go for it! -- - Check out an [example of a prototype](https://invis.io/W7W59QSDZSY) that is not yet fully complete. -- - Thank you. Bye.